The olfactory marketing and judgment of environmental quality: an experiment in a company services/O...
The olfactory marketing and judgment of environmental quality: an experiment in a company services/O marketing olfativo e o julgamento da qualidade do ambiente: um experimento em uma empresa de servicos de hospedagem
About this item
Full title
Author / Creator
Publisher
Escola Superior de Propaganda e Marketing - ESPM
Journal title
Language
Spanish
Formats
Publication information
Publisher
Escola Superior de Propaganda e Marketing - ESPM
More information
Scope and Contents
Contents
Based in some marketing atmosphere and environmental stimuli theories, this study is in fact a manipulation of aroma experiment in a company of the hotel industry, using the lavender scent The main purpose was to analyze the relationship between the olfactory stimuli, the quality of the environment. According to some researches, we have noticed tha...
Alternative Titles
Full title
The olfactory marketing and judgment of environmental quality: an experiment in a company services/O marketing olfativo e o julgamento da qualidade do ambiente: um experimento em uma empresa de servicos de hospedagem
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_gale_infotracmisc_A342676358
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_gale_infotracmisc_A342676358
Other Identifiers
ISSN
1980-4865
E-ISSN
1980-4865
