Large Online Product Catalog Space Indicates High Store Price: Understanding Customers’ Overgenerali...
Large Online Product Catalog Space Indicates High Store Price: Understanding Customers’ Overgeneralization and Illogical Inference
About this item
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Publisher
Linthicum: INFORMS
Journal title
Language
English
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Publisher
Linthicum: INFORMS
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Scope and Contents
Contents
Although e-commerce has been around for more than two decades, it is still so relatively new to most consumers that they often draw parallel from the bricks-and-mortar world to make (sometimes illogical) inference about the online world. This study demonstrates how one such illogical inference can affect customers’ price perception. Through a serie...
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Full title
Large Online Product Catalog Space Indicates High Store Price: Understanding Customers’ Overgeneralization and Illogical Inference
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Record Identifier
TN_cdi_gale_infotracmisc_A604002576
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_gale_infotracmisc_A604002576
Other Identifiers
ISSN
1047-7047
E-ISSN
1526-5536
DOI
10.1287/isre.2019.0844
