How Does Selling Capability Impact Firm Value? The Moderating Roles of Relative Strategic Emphasis,...
How Does Selling Capability Impact Firm Value? The Moderating Roles of Relative Strategic Emphasis, Market Volatility, and Technological Volatility
About this item
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Publisher
London: Blackwell Publishing Ltd
Journal title
Language
English
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Publisher
London: Blackwell Publishing Ltd
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Scope and Contents
Contents
Firms develop and deploy selling capability to create and sustain a competitive advantage. Previous studies have focused predominantly on static, input‐based selling capability, paying little attention to dynamic, efficiency‐focused selling capability. This treatise reconceptualizes selling capability from a dynamic and efficiency (input–output) pe...
Alternative Titles
Full title
How Does Selling Capability Impact Firm Value? The Moderating Roles of Relative Strategic Emphasis, Market Volatility, and Technological Volatility
Authors, Artists and Contributors
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Record Identifier
TN_cdi_hal_primary_oai_HAL_hal_04159056v1
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_hal_primary_oai_HAL_hal_04159056v1
Other Identifiers
ISSN
1045-3172
E-ISSN
1467-8551
DOI
10.1111/1467-8551.12659
