綠色包裝？消費者自我形象一致性與綠色知識對綠色產品態度與購買意願之影響
綠色包裝？消費者自我形象一致性與綠色知識對綠色產品態度與購買意願之影響
About this item
Full title
綠色包裝？消費者自我形象一致性與綠色知識對綠色產品態度與購買意願之影響
Author / Creator
Publisher
台灣: 東吳大學商學院
Journal title
東吳經濟商學學報, 2021-06, p.001-034
Language
Chinese
Formats
Publication information
Publisher
台灣: 東吳大學商學院
Subjects
More information
Scope and Contents
Contents
Environmental protection has become an important issue in nowadays society. Companies have responded in producing products that are more environmentally friendly, and this has since spread toward production, logistics, marketing, operations, and packaging. More specifically, packaging turns into a significant factor in determining the purchase of a...
Alternative Titles
Full title
綠色包裝？消費者自我形象一致性與綠色知識對綠色產品態度與購買意願之影響
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_hyweb_hyread_00589048
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_hyweb_hyread_00589048
Other Identifiers
ISSN
0259-3769
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