Mega-Sport Events, Micro and Small Business Leveraging: Introducing the "MSE-MSB Leverage Model"
Mega-Sport Events, Micro and Small Business Leveraging: Introducing the "MSE-MSB Leverage Model"
About this item
Full title
Author / Creator
Publisher
Putnam Valley: Cognizant Communication Corporation
Journal title
Language
English
Formats
Publication information
Publisher
Putnam Valley: Cognizant Communication Corporation
Subjects
More information
Scope and Contents
Contents
Micro and small business (MSB) interests legitimize mega-sport event (MSE) candidature bids. Yet, MSB interests can be sidelined in the event lead up, live staging, and legacy periods. This article provides a detailed: 1) review of MSE impacts on existing MSBs residing within targeted
host communities, 2) conceptual and practical examination of...
Alternative Titles
Full title
Mega-Sport Events, Micro and Small Business Leveraging: Introducing the "MSE-MSB Leverage Model"
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_ingenta_journals_cog_em_2018_00000022_00000006_art00005
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_ingenta_journals_cog_em_2018_00000022_00000006_art00005
Other Identifiers
ISSN
1525-9951
DOI
10.3727/152599518X15346132863184
