Influence of picture presence in reviews on online seller product rating: Moderation role approach
Influence of picture presence in reviews on online seller product rating: Moderation role approach
About this item
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Author / Creator
Publisher
한국인터넷정보학회
Journal title
Language
Korean
Formats
Publication information
Publisher
한국인터넷정보학회
Subjects
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Scope and Contents
Contents
Online consumer reviews (OCRs) provide product information and recommendations especially pictures in reviews depict the true information about the product. This study investigates the influence of pictured reviews on online seller (for a particular product of a seller) rating with moderating effect of price, brand type (foreign vs local), goods ty...
Alternative Titles
Full title
Influence of picture presence in reviews on online seller product rating: Moderation role approach
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_kisti_ndsl_JAKO201905960023598
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_kisti_ndsl_JAKO201905960023598
Other Identifiers
ISSN
1976-7277
E-ISSN
1976-7277
