Effectiveness of Pricing Strategies on French Fries and Fruit Purchases among University Students: R...
Effectiveness of Pricing Strategies on French Fries and Fruit Purchases among University Students: Results from an On-Campus Restaurant Experiment
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United States: Public Library of Science
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Language
English
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Publisher
United States: Public Library of Science
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Contents
This study examined the effect of a 10 and 20% meal price increase when choosing French fries and a 10 and 20% meal price reduction when choosing fruit for dessert on university students' purchasing behaviour in an on-campus restaurant. The moderating effect of gender was also investigated. Secondly, this study aimed at gaining further insight into...
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Effectiveness of Pricing Strategies on French Fries and Fruit Purchases among University Students: Results from an On-Campus Restaurant Experiment
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TN_cdi_plos_journals_1835969314
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_plos_journals_1835969314
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ISSN
1932-6203
E-ISSN
1932-6203
DOI
10.1371/journal.pone.0165298
