Persuasion effect of corporate social responsibility initiatives in professional sport franchise: Mo...
Persuasion effect of corporate social responsibility initiatives in professional sport franchise: Moderating effect analysis
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Publisher
United States: Public Library of Science
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Language
English
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Publisher
United States: Public Library of Science
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Contents
This study used the elaboration likelihood model as a theoretical basis to explore the effects of various persuasion strategies on consumer perception and attitude regarding the corporate image of sports organizations that engage in corporate social responsibility (CSR) activities. The moderating effects of involvement, sports team identification,...
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Full title
Persuasion effect of corporate social responsibility initiatives in professional sport franchise: Moderating effect analysis
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TN_cdi_plos_journals_2467831637
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_plos_journals_2467831637
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ISSN
1932-6203
E-ISSN
1932-6203
DOI
10.1371/journal.pone.0243579
