Norm-focused nudges influence pro-environmental choices and moderate post-choice emotional responses
Norm-focused nudges influence pro-environmental choices and moderate post-choice emotional responses
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United States: Public Library of Science
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Language
English
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United States: Public Library of Science
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In this paper, we use choice architecture techniques to activate both social and personal norms, seeking to increase pro-environmental choices and to better understand the effect of such norm types on post-choice emotional responses. In four experiments, we make different social or personal norms salient by aligning choice environments with psychos...
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Full title
Norm-focused nudges influence pro-environmental choices and moderate post-choice emotional responses
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TN_cdi_plos_journals_2494863474
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_plos_journals_2494863474
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ISSN
1932-6203
E-ISSN
1932-6203
DOI
10.1371/journal.pone.0247519
