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Exploration of consumer preference based on deep learning neural network model in the immersive mark...

Exploration of consumer preference based on deep learning neural network model in the immersive mark...

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_plos_journals_2686209918

Exploration of consumer preference based on deep learning neural network model in the immersive marketing environment

About this item

Full title

Exploration of consumer preference based on deep learning neural network model in the immersive marketing environment

Author / Creator

Publisher

United States: Public Library of Science

Journal title

PloS one, 2022-05, Vol.17 (5), p.e0268007

Language

English

Formats

Publication information

Publisher

United States: Public Library of Science

More information

Scope and Contents

Contents

The study intends to increase the marketing quantity of various commodities and promote the comprehensive development of the market. The study first discusses the principle and current situation of the emerging Immersive Marketing. Then, it analyzes the Deep Learning (DL) Neural Network (NN) model. Finally, a Personalized Recommendation System (PRS...

Alternative Titles

Full title

Exploration of consumer preference based on deep learning neural network model in the immersive marketing environment

Authors, Artists and Contributors

Identifiers

Primary Identifiers

Record Identifier

TN_cdi_plos_journals_2686209918

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_plos_journals_2686209918

Other Identifiers

ISSN

1932-6203

E-ISSN

1932-6203

DOI

10.1371/journal.pone.0268007

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