Large-scale sports events, sports gambling market and promotion risk management: Theoretical model a...
Large-scale sports events, sports gambling market and promotion risk management: Theoretical model and case analysis based on option hedging theory
About this item
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Publisher
United States: Public Library of Science
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Language
English
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Publisher
United States: Public Library of Science
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Scope and Contents
Contents
Large-scale sports events have become a good opportunity for major enterprises to promote due to their high social attention; however, they also force enterprises to confront the risks of uncertainty and extreme loss. During the 2018 Russia World Cup, Vatti Co., Ltd.'s promotion activity "If France Wins, Get a Full Refund" suffered double losses ec...
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Full title
Large-scale sports events, sports gambling market and promotion risk management: Theoretical model and case analysis based on option hedging theory
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TN_cdi_plos_journals_2828347489
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_plos_journals_2828347489
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ISSN
1932-6203
E-ISSN
1932-6203
DOI
10.1371/journal.pone.0286990
