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A multimodal understanding of the role of sound and music in gendered toy marketing

A multimodal understanding of the role of sound and music in gendered toy marketing

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_plos_journals_3125254746

A multimodal understanding of the role of sound and music in gendered toy marketing

About this item

Full title

A multimodal understanding of the role of sound and music in gendered toy marketing

Publisher

United States: Public Library of Science

Journal title

PloS one, 2024-11, Vol.19 (11), p.e0311876

Language

English

Formats

Publication information

Publisher

United States: Public Library of Science

More information

Scope and Contents

Contents

Literature in music theory and psychology shows that, even in isolation, musical sounds can reliably encode gender-loaded messages. Musical material can be imbued with many ideological dimensions and gender is just one of them. Nonetheless, studies of the gendering of music within multimodal communicative events are sparse and lack an encompassing...

Alternative Titles

Full title

A multimodal understanding of the role of sound and music in gendered toy marketing

Authors, Artists and Contributors

Identifiers

Primary Identifiers

Record Identifier

TN_cdi_plos_journals_3125254746

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_plos_journals_3125254746

Other Identifiers

ISSN

1932-6203

E-ISSN

1932-6203

DOI

10.1371/journal.pone.0311876

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