A multimodal understanding of the role of sound and music in gendered toy marketing
A multimodal understanding of the role of sound and music in gendered toy marketing
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United States: Public Library of Science
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Language
English
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Publisher
United States: Public Library of Science
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Contents
Literature in music theory and psychology shows that, even in isolation, musical sounds can reliably encode gender-loaded messages. Musical material can be imbued with many ideological dimensions and gender is just one of them. Nonetheless, studies of the gendering of music within multimodal communicative events are sparse and lack an encompassing...
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A multimodal understanding of the role of sound and music in gendered toy marketing
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TN_cdi_plos_journals_3125254746
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_plos_journals_3125254746
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ISSN
1932-6203
E-ISSN
1932-6203
DOI
10.1371/journal.pone.0311876