On Product Uncertainty in Online Markets: Theory and Evidence
On Product Uncertainty in Online Markets: Theory and Evidence
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Publisher
Minneapolis: Management Information Systems Research Center, University of Minnesota
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Language
English
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Publisher
Minneapolis: Management Information Systems Research Center, University of Minnesota
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Scope and Contents
Contents
Online markets pose a difficulty for evaluating products, particularly experience goods, such as used cars, that cannot be easily described online. This exacerbates product uncertainty, the buyer's difficulty in evaluating product characteristics, and predicting how a product will perform in the future. However, the IS literature has focused on sel...
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Full title
On Product Uncertainty in Online Markets: Theory and Evidence
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TN_cdi_proquest_journals_1018673663
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_1018673663
Other Identifiers
ISSN
0276-7783
E-ISSN
2162-9730
DOI
10.2307/41703461
