A CLOSER LOOK AT EMOTIONAL INTELLIGENCE IN MARKETING EXCHANGE
A CLOSER LOOK AT EMOTIONAL INTELLIGENCE IN MARKETING EXCHANGE
About this item
Full title
Author / Creator
Publisher
Nuremberg: De Gruyter Poland
Journal title
Language
English
Formats
Publication information
Publisher
Nuremberg: De Gruyter Poland
Subjects
More information
Scope and Contents
Contents
Emotional intelligence (EI) is important in many business contexts. Knowing how sales professionals use emotions to facilitate positive outcomes for their firms, themselves and their customers is particularly important for managing marketing exchanges. To leverage EI it is necessary to accurately measure it. Existing scales are of limited value and...
Alternative Titles
Full title
A CLOSER LOOK AT EMOTIONAL INTELLIGENCE IN MARKETING EXCHANGE
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_proquest_journals_1020908678
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_1020908678
Other Identifiers
ISSN
2627-4957
E-ISSN
2628-166X
