Media Consumption in Taiwan: Mining the Shih Hsin Communication Database
Media Consumption in Taiwan: Mining the Shih Hsin Communication Database
About this item
Full title
Media Consumption in Taiwan: Mining the Shih Hsin Communication Database
Author / Creator
Publisher
台灣: 國立成功大學企業管理學院
Journal title
Asia Pacific Management Review, 2010-03, Vol.15 (1), p.113-131
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Publication information
Publisher
台灣: 國立成功大學企業管理學院
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Scope and Contents
Contents
Internet use has recently grown rapidly, and this trend is continuing. This increase is unsurprising given the reallocation of attention from newspapers, magazines, radio and television. Since most audiences have limited time available for media use, it is logical to assume that the hours spent using a particular medium reduce or displace the time...
Alternative Titles
Full title
Media Consumption in Taiwan: Mining the Shih Hsin Communication Database
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_proquest_journals_1115696111
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_1115696111
Other Identifiers
ISSN
1029-3132
E-ISSN
2589-8213
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