Risk preferences and the marketing of financial services: Segmentation by birth order
Risk preferences and the marketing of financial services: Segmentation by birth order
About this item
Full title
Author / Creator
Publisher
London: Palgrave Macmillan UK
Journal title
Language
English
Formats
Publication information
Publisher
London: Palgrave Macmillan UK
Subjects
More information
Scope and Contents
Contents
Traditional investment questionnaires may yield an incomplete measure of clients’ risk tolerance. Birth order has the potential to provide additional insight into the true nature of customers’ risk aversion, thereby assisting financial advisors to formulate the optimal investment portfolio for each client. We summarize research findings on birth or...
Alternative Titles
Full title
Risk preferences and the marketing of financial services: Segmentation by birth order
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_1319159193
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_1319159193
Other Identifiers
ISSN
1363-0539
E-ISSN
1479-1846
DOI
10.1057/fsm.2012.27
