Service Innovativeness and Firm Value
Service Innovativeness and Firm Value
About this item
Full title
Author / Creator
Publisher
Chicago: American Marketing Association
Journal title
Language
English
Formats
Publication information
Publisher
Chicago: American Marketing Association
Subjects
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Scope and Contents
Contents
Service innovativeness, or the propensity to introduce service innovations to satisfy customers and improve firm value at acceptable risk, has become a critical organizational capability. Service innovations are enabled primarily by the Internet or people, corresponding to two types of innovativeness: e-and p-innovativeness. The authors examine the...
Alternative Titles
Full title
Service Innovativeness and Firm Value
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_1346711057
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_1346711057
Other Identifiers
ISSN
0022-2437
E-ISSN
1547-7193
DOI
10.1509/jmr.10.0426
