When Does Recognition Increase Charitable Behavior? Toward a Moral Identity-Based Model
When Does Recognition Increase Charitable Behavior? Toward a Moral Identity-Based Model
About this item
Full title
Author / Creator
Publisher
Chicago: American Marketing Association
Journal title
Language
English
Formats
Publication information
Publisher
Chicago: American Marketing Association
Subjects
More information
Scope and Contents
Contents
Each year, people in the United States donate more than $200 billion to charitable causes. Despite the lack of understanding of whether and how recognition increases charitable behavior, charities often offer it to motivate donor action. This research focuses on how the effectiveness of recognition on charitable behavior is dependent on the joint i...
Alternative Titles
Full title
When Does Recognition Increase Charitable Behavior? Toward a Moral Identity-Based Model
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_1349530890
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_1349530890
Other Identifiers
ISSN
0022-2429
E-ISSN
1547-7185
DOI
10.1509/jm.11.0477
