Exploring usefulness of CRM and IT in Malaysian hospitality industry: A qualitative approach
Exploring usefulness of CRM and IT in Malaysian hospitality industry: A qualitative approach
About this item
Full title
Author / Creator
Publisher
Brisbane: Society for Alliance, Fidelity and Advancement (SAFA)
Journal title
Language
English
Formats
Publication information
Publisher
Brisbane: Society for Alliance, Fidelity and Advancement (SAFA)
Subjects
More information
Scope and Contents
Contents
The Malaysian hospitality industry is based on Malaysian customer, culture and a specific way of treating customers. The competitive advantage in this industry is based on the time and cost factors, which worries the customer and the hotel management. Information technology has helped the entire industry to prevent the wastage of resources and time...
Alternative Titles
Full title
Exploring usefulness of CRM and IT in Malaysian hospitality industry: A qualitative approach
Authors, Artists and Contributors
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Record Identifier
TN_cdi_proquest_journals_1399277934
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_1399277934
Other Identifiers
ISSN
1985-692X
E-ISSN
1985-692X
