Shopping Orientation and Mindsets: How Motivation Influences Consumer Information Processing During...
Shopping Orientation and Mindsets: How Motivation Influences Consumer Information Processing During Shopping
About this item
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Hoboken: Blackwell Publishing Ltd
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Language
English
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Publisher
Hoboken: Blackwell Publishing Ltd
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ABSTRACT
This research examines the cognitive procedures that underlie experiential versus task‐focused shopping orientations. The authors propose that consumers with a task‐focused shopping orientation and consumers with an experiential shopping orientation apply different cognitive procedures during shopping. Studies 1, 2, and 3 show that cons...
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Full title
Shopping Orientation and Mindsets: How Motivation Influences Consumer Information Processing During Shopping
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Author / Creator
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Record Identifier
TN_cdi_proquest_journals_1416378618
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_1416378618
Other Identifiers
ISSN
0742-6046
E-ISSN
1520-6793
DOI
10.1002/mar.20645
