Making compelling movie posters using statistical science and an eye mark recorder
Making compelling movie posters using statistical science and an eye mark recorder
About this item
Full title
Author / Creator
Publisher
Littleton: The Clute Institute
Journal title
Language
English
Formats
Publication information
Publisher
Littleton: The Clute Institute
Subjects
More information
Scope and Contents
Contents
This study focuses on advertising posters for movies, investigating methods of designing compelling posters to encourage viewing. The results of questionnaire surveys were analyzed using statistical science to produce new movie poster designs. The effects of the new posters were then validated using an eye mark recorder. As a result, the authors ha...
Alternative Titles
Full title
Making compelling movie posters using statistical science and an eye mark recorder
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_1418710052
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_1418710052
Other Identifiers
ISSN
1555-3353
E-ISSN
2157-8826
DOI
10.19030/jbcs.v7i6.6480
