Product-Oriented Web Technologies and Product Returns: An Exploratory Study
Product-Oriented Web Technologies and Product Returns: An Exploratory Study
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Author / Creator
Publisher
Linthicum: INFORMS
Journal title
Language
English
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Publication information
Publisher
Linthicum: INFORMS
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Scope and Contents
Contents
Internet retailers have been making significant investments in Web technologies, such as zoom, alternative photos, and color swatch, that are capable of providing detailed product-oriented information and, thereby, mitigating the lack of "touch and feel," which, in turn, is expected to lower product returns. However, a clear understanding of the re...
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Full title
Product-Oriented Web Technologies and Product Returns: An Exploratory Study
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Record Identifier
TN_cdi_proquest_journals_1469452272
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_1469452272
Other Identifiers
ISSN
1047-7047
E-ISSN
1526-5536
DOI
10.1287/isre.2013.0487
