The “Visual Preference Heuristic”: The Influence of Visual versus Verbal Depiction on Assortment Pro...
The “Visual Preference Heuristic”: The Influence of Visual versus Verbal Depiction on Assortment Processing, Perceived Variety, and Choice Overload
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Publisher
Oxford: University of Chicago Press
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Language
English
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Oxford: University of Chicago Press
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Contents
The “visual preference heuristic” suggests that consumers prefer visual to verbal depiction of information in a product assortment. Images produce greater perceptions of variety than text, which is appealing in assortment selection, but can result in choice complexity and overload when choice sets are large and preferences are unknown, suggesting a...
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Full title
The “Visual Preference Heuristic”: The Influence of Visual versus Verbal Depiction on Assortment Processing, Perceived Variety, and Choice Overload
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TN_cdi_proquest_journals_1491383427
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_1491383427
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ISSN
0093-5301
E-ISSN
1537-5277
DOI
10.1086/673521
