Perceived Risk and Deliberation in Retailer Choice: Consumer Behavior towards Online Pharmacies
Perceived Risk and Deliberation in Retailer Choice: Consumer Behavior towards Online Pharmacies
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Publisher
Urbana: Association for Consumer Research
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Language
English
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Publisher
Urbana: Association for Consumer Research
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Contents
The level of a consumer's perceived risk is varies with the type of retailer. In the experiment presented here, the researchers systematically investigated the impact of product class risk and retailer class risk on consumers' deliberations regarding retailer choice in an online purchase decision. By manipulating these risk types, the researchers f...
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Full title
Perceived Risk and Deliberation in Retailer Choice: Consumer Behavior towards Online Pharmacies
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TN_cdi_proquest_journals_1560853680
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_1560853680
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ISSN
0098-9258
