The Impact of Service Characteristics on the Switching Costs–Customer Loyalty Link
The Impact of Service Characteristics on the Switching Costs–Customer Loyalty Link
About this item
Full title
Author / Creator
Publisher
Greenwich: Elsevier Inc
Journal title
Language
English
Formats
Publication information
Publisher
Greenwich: Elsevier Inc
Subjects
More information
Scope and Contents
Contents
•Internal and external switching costs affect loyalty but have differential effects.•Service characteristics moderate the links between switching costs and loyalty.•Internal switching costs are more effective in industries higher in service characteristics.•While oppositely, external switching costs are less effective in industries higher in servic...
Alternative Titles
Full title
The Impact of Service Characteristics on the Switching Costs–Customer Loyalty Link
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_1622580779
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_1622580779
Other Identifiers
ISSN
0022-4359
E-ISSN
1873-3271
DOI
10.1016/j.jretai.2014.04.003
