New Insights in the Moderating Effect of Switching Costs on the Satisfaction–Repurchase Behavior Lin...
New Insights in the Moderating Effect of Switching Costs on the Satisfaction–Repurchase Behavior Link
About this item
Full title
Author / Creator
Publisher
Greenwich: Elsevier Inc
Journal title
Language
English
Formats
Publication information
Publisher
Greenwich: Elsevier Inc
Subjects
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Scope and Contents
Contents
•The way in which switching costs (SC) moderate the satisfaction–repurchase behavior link is unclear.•We synthesize both an amplifying and a lock-in effect to theorize the moderating effect of SC.•We find evidence for an inverted u-shaped moderating effect of SC.•The inverted u-shaped moderating effect varies for different SC-types.•The inverted u-...
Alternative Titles
Full title
New Insights in the Moderating Effect of Switching Costs on the Satisfaction–Repurchase Behavior Link
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_1622584645
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_1622584645
Other Identifiers
ISSN
0022-4359
E-ISSN
1873-3271
DOI
10.1016/j.jretai.2014.04.001
