The Internet's Impact on the Marketing of Services: The Case of Electonics Companies in Albania
The Internet's Impact on the Marketing of Services: The Case of Electonics Companies in Albania
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Author / Creator
Publisher
Beverly Hills: Global Strategic Management Inc
Journal title
Language
English
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Publication information
Publisher
Beverly Hills: Global Strategic Management Inc
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Scope and Contents
Contents
The paper discusses the effect of the level of Information Technology (IT) usage on the optimal marketing strategies of Albanian companies. In particular the paper focuses on the relationship between the level and deepness of IT usage and the improvement in the quality of services and marketing of products that are associated with IT usage. The pap...
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Full title
The Internet's Impact on the Marketing of Services: The Case of Electonics Companies in Albania
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Author / Creator
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Record Identifier
TN_cdi_proquest_journals_1737493346
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_1737493346
Other Identifiers
ISSN
1947-2420
E-ISSN
1947-2439
