Coordinating contracts for supply chains that market with mail-in rebates and retailer promotions
Coordinating contracts for supply chains that market with mail-in rebates and retailer promotions
About this item
Full title
Author / Creator
Publisher
London: Taylor & Francis
Journal title
Language
English
Formats
Publication information
Publisher
London: Taylor & Francis
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Scope and Contents
Contents
Marketing promotions are pervasive in industry, yet too often they are introduced without regard to their potential impact on the whole supply chain. This paper considers a cooperative business environment where a manufacturer and a retailer work interactively in determining their independent sales promotional actions. We use a newsvendor-modelling...
Alternative Titles
Full title
Coordinating contracts for supply chains that market with mail-in rebates and retailer promotions
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_1737514862
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_1737514862
Other Identifiers
ISSN
0160-5682
E-ISSN
1476-9360
DOI
10.1057/jors.2014.127
