What Drives Trust Transfer? The Moderating Roles of Seller-Specific and General Institutional Mechan...
What Drives Trust Transfer? The Moderating Roles of Seller-Specific and General Institutional Mechanisms
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Publisher
Abingdon: Routledge
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Language
English
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Publisher
Abingdon: Routledge
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Scope and Contents
Contents
Trust transfer theory posits that trust can be transferred from the selling platform to the sellers and has been widely applied in the e-commerce environment. However, prior research has overlooked the boundary conditions under which trust can be transferred. Understanding of the general institutional mechanisms is necessary to ensure the trust env...
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Full title
What Drives Trust Transfer? The Moderating Roles of Seller-Specific and General Institutional Mechanisms
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Author / Creator
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TN_cdi_proquest_journals_1748873028
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_1748873028
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ISSN
1086-4415
E-ISSN
1557-9301
DOI
10.1080/10864415.2016.1087828
