Gamification and Mobile Marketing Effectiveness
Gamification and Mobile Marketing Effectiveness
About this item
Full title
Author / Creator
Publisher
Philadelphia: Elsevier Inc
Journal title
Language
English
Formats
Publication information
Publisher
Philadelphia: Elsevier Inc
Subjects
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Scope and Contents
Contents
A variety of business sectors have been buffeted by the diffusion of mobile technology, a trend that presents a variety of difficult challenges but interesting opportunities to marketers. One such opportunity is gamification, which, one hopes, will enhance appeal to mobile consumers. Our sense from both personal experience and the literature is tha...
Alternative Titles
Full title
Gamification and Mobile Marketing Effectiveness
Authors, Artists and Contributors
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Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_1788256751
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_1788256751
Other Identifiers
ISSN
1094-9968
E-ISSN
1520-6653
DOI
10.1016/j.intmar.2016.03.001
