Consumers' Perceptions of Online and Offline Retailer Deception: A Moderated Mediation Analysis
Consumers' Perceptions of Online and Offline Retailer Deception: A Moderated Mediation Analysis
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Publisher
Philadelphia: Elsevier Inc
Journal title
Language
English
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Publisher
Philadelphia: Elsevier Inc
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Scope and Contents
Contents
This research examines the effects of consumers' perceptions of retailers' deceptive practices on their evaluations of online and offline retailers. Results from two samples of consumers (shopping in online versus offline channels) show the direct and indirect influence of consumers' perceptions of retailers' deceptive practices on consumers' evalu...
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Full title
Consumers' Perceptions of Online and Offline Retailer Deception: A Moderated Mediation Analysis
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Author / Creator
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TN_cdi_proquest_journals_1806430550
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_1806430550
Other Identifiers
ISSN
1094-9968
E-ISSN
1520-6653
DOI
10.1016/j.intmar.2016.01.002
