The Effect of Gender and Product Categories on Consumer Online Information Search
The Effect of Gender and Product Categories on Consumer Online Information Search
About this item
Full title
Author / Creator
Publisher
Urbana: Association for Consumer Research
Journal title
Language
English
Formats
Publication information
Publisher
Urbana: Association for Consumer Research
Subjects
More information
Scope and Contents
Contents
This article analyzes clickstream data collected from a popular online retailer to observe actual consumers' information search behavior in terms of both gender and product categories. The results show that, compared to males, females tend to be comprehensive processors, searching for more product information including customer reviews and using an...
Alternative Titles
Full title
The Effect of Gender and Product Categories on Consumer Online Information Search
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_1807739316
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_1807739316
Other Identifiers
ISSN
0098-9258
