Validating a scale to measure consumer’s luxury brand aspiration
Validating a scale to measure consumer’s luxury brand aspiration
About this item
Full title
Author / Creator
Publisher
Santa Barbara: Emerald Group Publishing Limited
Journal title
Language
English
Formats
Publication information
Publisher
Santa Barbara: Emerald Group Publishing Limited
Subjects
More information
Scope and Contents
Contents
Purpose
The purpose of this study was to conceptualize consumer’s luxury brand aspiration and develop a psychometrically reliable scale to measure the construct. This study aims to extend the existing research in luxury branding domain through validating a scale to measure consumer’s luxury brand aspiration.
Design/methodology/approach
Ini...
Alternative Titles
Full title
Validating a scale to measure consumer’s luxury brand aspiration
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_1841759293
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_1841759293
Other Identifiers
ISSN
1061-0421
E-ISSN
2054-1643
DOI
10.1108/JPBM-06-2014-0647
