On the Psychology of Scarcity: When Reminders of Resource Scarcity Promote Selfish (and Generous) Be...
On the Psychology of Scarcity: When Reminders of Resource Scarcity Promote Selfish (and Generous) Behavior
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Oxford: Oxford University Press
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English
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Oxford: Oxford University Press
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Contents
Consumers often encounter reminders of resource scarcity. However, relatively little is known about the psychological processes that such reminders instantiate. In this article, we posit that reminders of resource scarcity activate a competitive orientation, which guides consumers’ decision making towards advancing their own welfare. Further, we re...
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On the Psychology of Scarcity: When Reminders of Resource Scarcity Promote Selfish (and Generous) Behavior
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TN_cdi_proquest_journals_1843263595
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_1843263595
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ISSN
0093-5301
E-ISSN
1537-5277
DOI
10.1093/jcr/ucv048
