Generation Y’s positive and negative eWOM: use of social media and mobile technology
Generation Y’s positive and negative eWOM: use of social media and mobile technology
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Author / Creator
Publisher
Bradford: Emerald Publishing Limited
Journal title
Language
English
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Publisher
Bradford: Emerald Publishing Limited
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Scope and Contents
Contents
Purpose
This paper aims to explore the factors that influence Generation Y’s positive or negative electronic word-of-mouth (eWOM) behavior via social media and mobile technology in the foodservice sector. Three types of dining experiences were examined: positive and negative customer experiences and negative customer service followed by a satisf...
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Full title
Generation Y’s positive and negative eWOM: use of social media and mobile technology
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_proquest_journals_1872560838
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_1872560838
Other Identifiers
ISSN
0959-6119
E-ISSN
1757-1049
DOI
10.1108/IJCHM-10-2015-0611
