The Relationship of Online Information Exchange and Offline Purchase Intention: Dually Driven by Mot...
The Relationship of Online Information Exchange and Offline Purchase Intention: Dually Driven by Motivation-Opportunity-Ability and Social Capital
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Sansia: Academy of Taiwan Information Systems Research
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Chinese
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Sansia: Academy of Taiwan Information Systems Research
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Contents
Consumers searching and sharing product information online has become prevalent. Besides, the effect of online knowledge exchange on offline purchasing decisions has attracted close attention from researchers and practitioners. Gartner (2013) posits that networking communities have changed consumer behavior because 74% of consumers make their purch...
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The Relationship of Online Information Exchange and Offline Purchase Intention: Dually Driven by Motivation-Opportunity-Ability and Social Capital
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TN_cdi_proquest_journals_1895290637
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_1895290637
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ISSN
1813-4483
