A moderated mediation model of consumers' role behaviors in brand communities
A moderated mediation model of consumers' role behaviors in brand communities
About this item
Full title
Author / Creator
Publisher
Tainan: Elsevier B.V
Journal title
Language
English
Formats
Publication information
Publisher
Tainan: Elsevier B.V
Subjects
More information
Scope and Contents
Contents
The aim of this study was to investigate the manner in which individuals identify with a voluntary organization by developing a moderated mediation model of members' role behaviors in brand community (BC) settings. The influence of BC characteristics, including the social, emotional, and cognitive dimensions of these characteristics, on members' id...
Alternative Titles
Full title
A moderated mediation model of consumers' role behaviors in brand communities
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_1901357989
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_1901357989
Other Identifiers
ISSN
1029-3132
E-ISSN
2589-8213
DOI
10.1016/j.apmrv.2014.12.014
