Towards value-driven strategies in pricing IT solutions
Towards value-driven strategies in pricing IT solutions
About this item
Full title
Author / Creator
Publisher
London: Palgrave Macmillan UK
Journal title
Language
English
Formats
Publication information
Publisher
London: Palgrave Macmillan UK
Subjects
More information
Scope and Contents
Contents
The objective of this paper is to discuss the challenges and opportunities involved in the pricing of industrial IT solutions and to propose practical advice on how to implement value-driven strategy in pricing. A case study of an organisation moving towards value-based pricing is presented. The results provide clarification of new pricing strategi...
Alternative Titles
Full title
Towards value-driven strategies in pricing IT solutions
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_2009631626
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2009631626
Other Identifiers
ISSN
1476-6930
E-ISSN
1477-657X
DOI
10.1057/s41272-017-0079-z
