The Difference in Brand Image Cognition between Hierarchy of Firm and Consumer: An Example of Sports...
The Difference in Brand Image Cognition between Hierarchy of Firm and Consumer: An Example of Sports and Leisure Brand ATUNAS
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Author / Creator
Ting-Ling, Lin , Ru-Ling Siao , 林婷鈴 and 蕭如伶
Publisher
Taiwan: National Taiwan University Press, NTU College of Management
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Publisher
Taiwan: National Taiwan University Press, NTU College of Management
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Contents
During the start of a new business, the entrepreneur often conceives the brand image and leads in its implementation. As the environment changes and the organization development, are the brands images built by corporations and perceived by consumers consistent? Why and how should this inconsistency be resolved are the main topics of this study. Thi...
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Full title
The Difference in Brand Image Cognition between Hierarchy of Firm and Consumer: An Example of Sports and Leisure Brand ATUNAS
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Record Identifier
TN_cdi_proquest_journals_2033039424
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2033039424
Other Identifiers
ISSN
1018-1601
E-ISSN
2410-2490
DOI
10.6226/NTURM2012.JAN.M8
