Marketing strategy of internet-banking service based on perceptions of service quality in Vietnam
Marketing strategy of internet-banking service based on perceptions of service quality in Vietnam
About this item
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Author / Creator
Publisher
New York: Springer US
Journal title
Language
English
Formats
Publication information
Publisher
New York: Springer US
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Scope and Contents
Contents
Internet banks can provide a convenient and effective method of managing personal finances because customers can easily access them without constraints of time or place. Following the international trend, Vietnam, an emerging country with a rapidly growing banking industry, is no exception in the provision of Internet-banking services. However, how...
Alternative Titles
Full title
Marketing strategy of internet-banking service based on perceptions of service quality in Vietnam
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_2075348830
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2075348830
Other Identifiers
ISSN
1389-5753
E-ISSN
1572-9362
DOI
10.1007/s10660-017-9261-z
