Interactive Network Branding: Creating corporate identity and reputation through interpersonal inter...
Interactive Network Branding: Creating corporate identity and reputation through interpersonal interaction
About this item
Full title
Author / Creator
Publisher
Bingley: Emerald Group Publishing Limited
Journal title
Language
English
Formats
Publication information
Publisher
Bingley: Emerald Group Publishing Limited
Subjects
More information
Scope and Contents
Contents
PurposeThe purpose of this paper is to examine Interactive Network Branding (INB) as an emergent process where the corporate identity and reputation of a small- and medium-sized enterprise (SME) are created through interpersonal interaction. The INB process is socially constructed through interaction between individual people who act on behalf of t...
Alternative Titles
Full title
Interactive Network Branding: Creating corporate identity and reputation through interpersonal interaction
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_2087531024
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2087531024
Other Identifiers
ISSN
2059-1403,0809-7259
E-ISSN
2059-1403
DOI
10.1108/IMP-05-2017-0026
