Location-based pricing and channel selection in a supply chain: a case study from the food retail in...
Location-based pricing and channel selection in a supply chain: a case study from the food retail industry
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Publisher
New York: Springer US
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Language
English
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Publisher
New York: Springer US
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Scope and Contents
Contents
Many retailers nowadays operate in an Internet-enabled dual-channel supply chain setting, referred to as “click and mortar”. In such a structure, products and services are delivered through both online B2C (business-to-consumer e-tail) and offline B2C (traditional brick and mortar retail) channels. In this paper, we develop and present a unified mo...
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Full title
Location-based pricing and channel selection in a supply chain: a case study from the food retail industry
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TN_cdi_proquest_journals_2098881161
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2098881161
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ISSN
0254-5330
E-ISSN
1572-9338
DOI
10.1007/s10479-018-3040-7
