Fast-Food Marketing and Children's Fast-Food Consumption: Exploring Parents' Influences in an Ethnic...
Fast-Food Marketing and Children's Fast-Food Consumption: Exploring Parents' Influences in an Ethnically Diverse Sample
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Publisher
Chicago: American Marketing Association
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Language
English
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Publisher
Chicago: American Marketing Association
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Scope and Contents
Contents
Fast-food marketing to children is considered a contributor to childhood obesity. Effects of marketing on parents may also contribute to childhood obesity. The authors explore relevant hypotheses with data from caregivers of 2- to 12-year-old children in medically underserved communities. The results have implications for obesity-related public pol...
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Full title
Fast-Food Marketing and Children's Fast-Food Consumption: Exploring Parents' Influences in an Ethnically Diverse Sample
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TN_cdi_proquest_journals_211107427
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_211107427
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ISSN
0743-9156
E-ISSN
1547-7207
DOI
10.1509/jppm.26.2.221