A study of antecedents influencing eWOM for online lecture website: Personal interactivity as modera...
A study of antecedents influencing eWOM for online lecture website: Personal interactivity as moderator
About this item
Full title
Author / Creator
Publisher
Bradford: Emerald Group Publishing Limited
Journal title
Language
English
Formats
Publication information
Publisher
Bradford: Emerald Group Publishing Limited
Subjects
More information
Scope and Contents
Contents
PurposeThe purpose of this paper is to identify the antecedent factors – perceived usefulness (PU), perceived switching cost (PSC) and perceived web security (PWS) – affecting learners’ attitude toward online lecture website (ATW), which, in turn, affects electronic word of mouth (eWOM) and finds the factor that online lecture business should focus...
Alternative Titles
Full title
A study of antecedents influencing eWOM for online lecture website: Personal interactivity as moderator
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_2120087761
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2120087761
Other Identifiers
ISSN
1468-4527
E-ISSN
1468-4535
DOI
10.1108/OIR-10-2017-0275
