Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Lar...
Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes
About this item
Full title
Author / Creator
Publisher
Linthicum: Institute for Operations Research and the Management Sciences (INFORMS)
Journal title
Language
English
Formats
Publication information
Publisher
Linthicum: Institute for Operations Research and the Management Sciences (INFORMS)
Subjects
More information
Scope and Contents
Contents
We analyze a large-scale field test conducted with a mail-order catalog firm to investigate how customers react to premium prices for larger sizes of women's apparel. We find that customers who demand large sizes react unfavorably to paying a higher price than customers for small sizes. Further investigation suggests that these consumers perceive t...
Alternative Titles
Full title
Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_212258762
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_212258762
Other Identifiers
ISSN
0732-2399
E-ISSN
1526-548X
DOI
10.1287/mksc.1070.0323
