Optimal Distinctiveness in the Console Video Game Industry: An Exemplar-Based Model of Proto-Categor...
Optimal Distinctiveness in the Console Video Game Industry: An Exemplar-Based Model of Proto-Category Evolution
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Linthicum: INFORMS
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Language
English
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Linthicum: INFORMS
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Contents
In this paper, we develop an exemplar-based model of the emergence and evolution of proto-categories—new groupings of products that are only weakly entrenched but have the potential to become widely institutionalized—and examine how different positioning strategies of new entrants vis-à-vis the exemplar of a proto-category affect entrant performanc...
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Optimal Distinctiveness in the Console Video Game Industry: An Exemplar-Based Model of Proto-Category Evolution
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TN_cdi_proquest_journals_2129994493
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2129994493
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ISSN
1047-7039
E-ISSN
1526-5455
DOI
10.1287/orsc.2017.1194
