Responses to rival exit: Product variety, market expansion, and preexisting market structure
Responses to rival exit: Product variety, market expansion, and preexisting market structure
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Publisher
Chichester, UK: Wiley
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Language
English
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Publisher
Chichester, UK: Wiley
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Research Summary
This study investigates incumbent responses to a main rival's exit. We argue that long‐time rivals have developed an equilibrium by offering a mix of overlapping and unique products and by choosing geographic proximity to each other. A rival's exit, however, disrupts this equilibrium and motivates surviving firms to expand in bo...
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Full title
Responses to rival exit: Product variety, market expansion, and preexisting market structure
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TN_cdi_proquest_journals_2164608109
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2164608109
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ISSN
0143-2095
E-ISSN
1097-0266
DOI
10.1002/smj.2970
