Web Strategies to Promote Internet Shopping: Is Cultural-Customization Needed?
Web Strategies to Promote Internet Shopping: Is Cultural-Customization Needed?
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Publisher
Minneapolis: Management Information Systems Research Center, University of Minnesota
Journal title
Language
English
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Publication information
Publisher
Minneapolis: Management Information Systems Research Center, University of Minnesota
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Scope and Contents
Contents
Building consumer trust is important for new or unknown Internet businesses seeking to extend their customer reach globally. This study explores the question: Should website designers take into account the cultural characteristics of prospective customers to increase trust, given that different trust-building web strategies have different cost impl...
Alternative Titles
Full title
Web Strategies to Promote Internet Shopping: Is Cultural-Customization Needed?
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Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_218121903
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_218121903
Other Identifiers
ISSN
0276-7783
E-ISSN
2162-9730
DOI
10.2307/20650306
