Decomposing the effects of consumer boycotts: evidence from the anti-Japanese demonstration in China
Decomposing the effects of consumer boycotts: evidence from the anti-Japanese demonstration in China
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Berlin/Heidelberg: Springer Berlin Heidelberg
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Language
English
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Publisher
Berlin/Heidelberg: Springer Berlin Heidelberg
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Contents
This paper quantifies the Chinese consumers’ boycott of Japanese cars that immediately followed the anti-Japanese demonstrations in September 2012. We decompose the total boycott effect into two effects: the transfer effect, which refers to consumers switching from Japanese to non-Japanese brands, and the cancellation effect, which captures decline...
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Full title
Decomposing the effects of consumer boycotts: evidence from the anti-Japanese demonstration in China
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TN_cdi_proquest_journals_2185197626
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2185197626
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ISSN
0377-7332
E-ISSN
1435-8921
DOI
10.1007/s00181-019-01650-3
