The strategic effect of retailers' in-store advertising services under product variety competition
The strategic effect of retailers' in-store advertising services under product variety competition
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Publisher
Chichester: Wiley
Journal title
Language
English
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Publication information
Publisher
Chichester: Wiley
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Scope and Contents
Contents
We study a retailer service model of in-store advertising, in which a neutral retailer provides product information to consumers for free but charges manufacturers. Our results show that the retailer's optimal pricing induces the manufacturers to decrease the number of items they offer. Nevertheless, this relaxes the competition between the manufac...
Alternative Titles
Full title
The strategic effect of retailers' in-store advertising services under product variety competition
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_2187378288
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2187378288
Other Identifiers
ISSN
0143-6570
E-ISSN
1099-1468
DOI
10.1002/mde.2994
